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WTF (Why the Frustration)?!?!
Financial elite issues with crypto, and bitcoin as a treasury asset
đ WTF (Why the Frustration?)
Happy pre-solar-eclipse weekend!
Itâs been a while since we tackled 2 topics in one newsletter, but I was full of thoughts this week.
First weâll talk about the comments this week from Goldman and from the Fed.
Then weâll hit a little-known private company adding bitcoin as itâs reserve asset.
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Letâs break down the happenings, why theyâre important, and what it all means for you.
đŁď¸ Frustration with the financial powers
This week we saw 2 members of the financial elite publicly go negative on bitcoin and crypto.
In a Wall St. Journal article, Goldman Sachs CIO Sharmin Mossavar-Rahmani continued her skepticism, stating she doesnât believe bitcoin has value because she canât determine the value.
Later, in an interview, Federal Reserve President Nell Kashkari compared bitcoin to Beanie Babies, and said it has no use case, so the value should be zero.
"When will the Fed put Bitcoin on its balance sheet?
You already said on record that you have an unlimited supply of dollars, doesnât it make sense to trade some of them for a currency with a hard cap?"
Incredible clip
Kashkari's answer will be studied by future historians
â Alex Gladstein đ ⥠(@gladstein)
6:54 PM ⢠Apr 5, 2024
I donât want to go off on their individual points here, because we address them all the time. I want to point out my frustration with the financial higher-ups in the US.
Whether itâs regulators like Kashkari or Gensler, legislators like Liz Warren, or financial leaders like Mossavar-Rahmani and Jamie Dimon, we arenât seeing any open-mindedness to new assets, value structures, and especially to the idea that the system theyâre presiding over isnât really working anymore.
Grass Roots Assets
Unlike most financial assets in the past, bitcoin and crypto are very grass-roots systems. They have started from the customer, consumer, investor level, and trickled up. They arenât products derived in banks or think tanks and pushed on us.
We saw the need, developed them, built them, and invested in them.
Itâs like a record executive, who is a vinyl collector, railing against streaming music. You can try to negate it all you want, but the market has spoken. The world wants and needs financial options, and theyâre speaking with their wallets.
Now, you know Iâm going to say all this. Itâs in my interest.
But how does it affect you?
It affects you and your clients though. They likely read and hear these comments, and so many people still look up to financial and regulatory leaders to tell us whatâs âok.â
So you should be able to articulate to clients why there is a need for bitcoin. Why it has value, and can be a part of their portfolio.
And you should congratulate yourself for being more open-minded than the supposed leaders we have.
You get to talk to the people who are really affected by the policies and banking systems, and prove your knowledge.
Proof of Steak?
This week the KC Cattle Company posted they are starting to use bitcoin as their reserve asset.
The Kansas City Cattle Company has now adopted #Bitcoin as a primary reserve treasury asset.
The debilitating loss in purchasing power combined with the increases in costs in our industry have made this one of our easiest decisions we've ever made.
Fix the money. Fix the⌠twitter.com/i/web/status/1âŚ
â KC Cattle Company (@KCCattleCompany)
3:42 PM ⢠Apr 3, 2024
This is a small company in Missouri selling steaks and other meats online, so youâre probably wondering why Iâm calling it out, other than to be a crypto maxi.
Itâs because KC Cattle Company is your client!
Maybe that company isnât, but look at the reality.
Your Clients
Theyâre seeing their expenses increase regularly. They have to pay for feed, land, taxes, labor, and other expenses. Regardless of the Fed numbers on inflation, this company knows their own inflation rate. They live it every day.
So they can either accept the increases, and pass on the higher prices to their customers, or they can find another way to offset the rising costsâŚand they have chosen to hold bitcoin.
When you have regular meetings with your clients, you donât have to push bitcoin. Youâre likely going to hear clients talk about their increased expenses.
I know Iâm paying more for groceries, school, camps, etc.
Now is the time to have that conversation around stores-of-value. In the past itâs been gold, or even the US Dollar. But now they can hold bitcoin to store value and offset increased expenses.
It isnât a theoretical push of a digital asset. Itâs a real solution to a problem your clients are experiencing. And you have the knowledge and the service ready to go.
No use cases? I think we just found one.
We Launched a Community!
Weâve found that learning the basics of bitcoin, crypto, and blockchain is just the beginning. You then need to keep up to date, ask questions, and add it to your practice.
We have the group for you!
The Future of Financial Services Community.
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Expert webinars
Resources and tools
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Hit the button below to check it out. You get a 14-day free trial, followed by $25 per month or $250 per year to join us.
See you next week!
-Adam